ไทย
Mr. Yosawan Wiriyachetkul, Director of Domestic Marketing Group, Lucky Union Food Co., Ltd. or LUF, revealed that this year the company has joined THAIFEX-ANUGA ASIA. And we are not just showcasing new products, but also demonstrating that Thailand can develop processed seafood to have added value in terms of health, innovation, and the environment, along with expanding to the world market effectively.
LUF launch new product, “steam fish bun with Shrimp Soup and Shiitake Mushroom Fillings”, which are the highlights of this year’s event. The unique selling point is the use of sea fish, reducing the amount of flour, and filling with rich soup with the aroma of shrimp and sesame oil or Japanese-style shiitake mushrooms. This new developed healthy processed food answers the needs of consumers who want good, easily digestible protein and avoid carbohydrates.
Processed Seafood Product Continue to Grow Significantly
Mr. Yosawan also said that the company has a continuous growth rate, with total revenue in the latest year exceeding 4 billion baht, growing more than 10%, divided into foreign sales of more than 2.4 billion baht and domestic sales of more than 1.6 billion baht, both of which grew more than 10%, affecting the potential of Thai brands to compete international market on the world stage with quality products and precise marketing strategies.
Although the global market is still facing uncertainty from the US tax policy and the economic slowdown, LUF continues to move forward with aggressive strategy to penetrate China, Vietnam, Myanmar, Hong Kong, the Middle East and Europe. Also we are currently planning to penetrate new markets in Latin America to spread risks and increase the income base to be stable in the long term.
Moreover, we also have production line of quality fishball products such as lobster fishballs, Singaporean fishballs, fish roe stuffed fishballs, and fried shrimp fishballs that are positioned as premium products in both domestic and international markets. From a brand that begin with crab stick production, but now, Kani Family has grown and developed into processed seafood brand that cover wide range of product under the concept of “Quality Beyond Expectation” Every product is made from raw materials that have been certified by international standards such as GMP, HACCP, MSC, ISO22000, ISO45001, and Halal, without the use of preservatives.
Choose Raw Material from Sustainable Fisheries Sources.
Mr. Yosawan also mentioned that LUF exports processed seafood, crab sticks, to more than 44 countries, with plans to expand to many more countries in the next 3-5 years. It also sees growth opportunities from frozen food consumption behaviors such as “Ready to Cook” and “Ready to Eat”, which grow by an average of 6-8% per year worldwide. And it is also evident to see that emphasizing environmental friendly goals by selecting raw materials from sustainable fisheries, using a traceability system, and installing solar cells in the factory to reduce carbon emissions together with new packaging “Thermoform packaging” that reduces plastic usage in production help gain a great consumer confidence in the brand.
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