ไทย
It can be clearly said that Thailand is moving to the golden ere of E-commerce by the significant increasing amount of online platform with developing transformation system, which help to conveniently connect between consumer and producer in closer gap.
However, within these exciting of golden era of e-commerce, there are some types of business that still find it limitation and difficulty that sometimes the transportation can significantly deteriorate the quality of the product such as food and ingredient business operators, ready-to-eat food, fresh food, seafood, vegetables, fruits, etc. Although there is a service called cold storage vehicles or temperature-controlled transportation (Cold Chain Logistics), it may not be that easy. For example, sometimes small entrepreneurs may not be able to use the service due to limitations on minimum quantities. Or sometimes it is difficult to deliver products to distant service points. Not only that, choosing the service provider itself must be very meticulous because the damage that occurs may lead to many losses, both huge expenses and dissatisfaction of the end customer. Therefore, choosing to use a temperature-controlled transportation service is considered a significant risk.
In the other hand, in recent years, one of the interesting movements in transportation business has occurred, which is the decision to enter the temperature-controlled transportation market of “Thailand Post” under the name FUZE POST, which is a combination of the strength of 3 biggest logistic of Thailand, which include Thailand Post Co., Ltd., SCG JWD Info Logistics Public Company Limited (SCGJWD), and Flash Express Co., Ltd. (Flash Express). Within a short period of time after its launch, FUZE POST has become one of the services that users trust. The most outstanding feature is that it has come to “break the wall” of the old temperature-controlled transportation services, making it an important part that helps local entrepreneurs in various areas have the opportunity to access new opportunities like never before.
If we analyze deeper into FUZE POST, we can evidently see the strength of the service which is the capacity to move forward the business under the strategy of Thailand Post, following the “Connecting-the-Dots” approach, or creating connections between what people need. As we can see that previously Thailand Post successfully move forward under business strategy of Connecting the Dots” as they successfully did it through creating a nationwide transportation network under the name “Phi Phai” and “EMS Express Delivery” as a symbol of reliability and punctuality. All of these success have to give credit to the strategy and campaign of “Connecting the Dots” that is so good that it can not deny that Thailand Post is one of the significant key role about connecting E-commerce all around Thailand.
This business approach has been passed on to FUZE POST, and this time, with the expertise of two strong partners, SCGJWD and Flash Express, the connection is even more efficient. With the collaboration, FUZE POST has become a service that truly understands customers in every dimension, ready to break down every wall that used to exist, such as accessibility. FUZE POST currently has 140 Drop Off service points nationwide, covering all 6 regions. In addition, you can use the Direct Pick-up service to receive products at your location, reducing the risk of damaged products.
In terms of transportation technology and temperature control systems, customers can be confident in SCGJWD’s innovations, which have long been experts in this type of transportation and are ready to support a wide range of products, including vegetables and fruits, frozen beef, frozen pork, all types of frozen fish, frozen seafood, raw meat, processed meat, chicken, fresh seafood, oysters, fresh fish, ham, bacon, and sausages (except for perishable/easily deteriorated products such as yogurt and ice cream). They can be selected for temperature-controlled delivery (Air Condition) at 18–25 C, chilled (Chill) at 0–8 C, and frozen (Frozen) at a temperature below -18 C.
In addition, the most important feature is speed, which is also something that FUZE POST emphasis. With the network between Thailand Post and Flash Express, it has created a new dimension of temperature-controlled delivery in a door-to-door style that is fast and accessible, with every piece fresh from delivery to the recipient. Not only that, FUZE POST also has good activities such as the Road Show “Send cold, send fast, send Fuse, fresh as when sent”, which is carried out in economic areas and areas with a large number of target groups, such as Ang Sila Local Fishery Market, Ang Sila Fish Market, Saphan Pla Market, Saensuk Market, Chonburi Province, Pak Nam Market, Suk Anan Khlong Dan Market, Samut Prakan Province, Mae Klong Market, Samut Songkhram Province, and Cha-am Municipality Market and Phetchaburi Province, which not only creates awareness and emphasis professionalism in transportation, but also helps to increase the market value of fresh products.
For entrepreneurs who have to deliver fresh products regularly or even ordinary people who send fresh products to relatives and friends, it will be more convenient to have a temperature-controlled transportation service that is easily accessible, affordable, and comes with high standards, such as maintaining product integrity, reducing the risk of contamination, reducing loss problems, reducing transportation costs, and extending to creating new market areas with quality. Therefore, it is not surprising why FUZE POST has become a highly sought-after temperature-controlled transportation service provider.
Read more at: https://www.thairath.co.th/news/local