{"id":2817,"date":"2026-06-09T03:59:59","date_gmt":"2026-06-09T03:59:59","guid":{"rendered":"https:\/\/www.patcharaproduct.co.th\/?p=2817"},"modified":"2026-06-09T04:01:37","modified_gmt":"2026-06-09T04:01:37","slug":"review-of-thaifex-2026-exploring-food-trends-to-help-and-support-urban-people","status":"publish","type":"post","link":"https:\/\/www.patcharaproduct.co.th\/en\/review-of-thaifex-2026-exploring-food-trends-to-help-and-support-urban-people\/","title":{"rendered":"Review of THAIFEX 2026: Exploring Food Trends to Help and Support Urban People"},"content":{"rendered":"<p><b>THAIFEX 2026<\/b><span style=\"font-weight: 400;\"> : <\/span><b>Tired of delivery but want to eat something delicious? This review of THAIFEX 2026 highlights life-saving items for the modern generation, including legendary ready-made sauces and frozen foods that are easy to cook at home, along with directions on how to get there via the Pink Line. <\/b><b>If you&#8217;re tired of ordering the same delivery food every day but want to cook your own meals in the kitchen, yet you don&#8217;t know how to cook or you&#8217;re too lazy to prepare the ingredients, you&#8217;re not alone! The current trend among younger generations is towards a lifestyle that prioritizes convenience and speed, while still allowing them to enjoy creating their favorite dishes themselves.<\/b><\/p>\n<p><b>What will THAIFEX 2026 be like?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Today, <\/span><span style=\"font-weight: 400;\"><b>we<\/b>\u00a0will take you on a review of THAIFEX \u2013 Anuga Asia 2026, the largest food and beverage trade show in Asia, held at <strong>IMPACT Muang Thong Thani<\/strong>. Spanning over 140,000 square meters across 12 halls, this year&#8217;s event truly caters to the insights of the &#8220;new generation.&#8221; What trends and must-have items are there? Come join us and find out!<\/span><\/p>\n<p><b>Why have ready-to-cook sauces become &#8220;lifesavers&#8221; for people these days?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This year at <strong>THAIFEX 2026<\/strong>, Halls 9-12 will be bustling with booths showcasing sauces and ready-to-eat meals, reflecting current consumer behavior primarily due to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Perfect for urban life:<\/b><span style=\"font-weight: 400;\"> For those who value ease and speed, ready-made sauces significantly reduce the hassle of preparing ingredients. For example, a single bottle of ready-made three-spice sauce eliminates the need to peel garlic and crush coriander roots, leaving your hands smelling of smoke.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Even with zero cooking skills, you can turn pro:<\/b><span style=\"font-weight: 400;\"> Ready-to-cook sauces come with the concept of &#8220;Anyone can cook,&#8221; guaranteeing consistent and delicious flavors, boosting confidence for beginners in the kitchen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Following in the footsteps of food creators on social media:<\/b><span style=\"font-weight: 400;\"> The home cooking trend on TikTok or Instagram is contributing to younger generations wanting to cook, having fun mixing and matching flavors, and reflecting their personality through their dishes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It&#8217;s a flavor base that&#8217;s fun to customize: <\/b><span style=\"font-weight: 400;\">\u00a0Modern sauces are often made with a neutral flavor profile, allowing you to add chilies, vegetables, or meats to adjust the spiciness to your liking, keeping things interesting.<\/span><\/li>\n<\/ul>\n<h3><b>Don&#8217;t miss these 16 new sauces from &#8220;Thai Thep Ros&#8221;\u2014one bottle is all you need!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Jumping on the home cooking trend, giant Thai Tepparos has launched 16 brand new ready-to-cook sauces in two styles to choose from.<\/span><\/p>\n<ol>\n<li><b> Phu Khao Thong brand (8 flavors of Thai street food style sauces)<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Focusing on popular Thai dishes with familiar flavors like those you&#8217;d find at a restaurant, the range includes: Basil Stir-fry Sauce, Three-Ingredient Sauce, Ready-made Shrimp Paste Sauce, Curry Powder Stir-fry Sauce, Noodle Sauce, Steamed Fish with Soy Sauce, Braised Pork Sauce, and Tom Yum Sauce.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Sriracha Panich brand (8 flavors of Thai-international fusion sauces)<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Elevate your international culinary experience with innovative flavors to please fusion food lovers, including: Mala sauce, Sriracha chili sauce (Korean recipe), spicy yakiniku sauce, barbecue sauce, bulgogi sauce, teriyaki sauce, pad Thai sauce, and sesame sauce.<\/span><\/p>\n<h3><b>&#8220;Thipsamai&#8221; &#8211; a legendary epic of deliciousness, with over 50 dishes brought to your home.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another booth that impressed food lovers was &#8220;Thipsamai,&#8221; which has fully embraced its role as a Global Thai Food Brand. They brought over 50 ready-to-eat and frozen food items, covering everything from snacks to desserts, under the concept of &#8220;Bringing the Thipsamai kitchen to your home.&#8221; The highlights include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick Blasting Technology: <\/b><span style=\"font-weight: 400;\">\u00a0The secret to keeping frozen food delicious. This technology rapidly penetrates food with intense cold, preserving nutrients, texture, and color. Microwave it and enjoy the same great taste as if it were fresh from the oven.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Snacks and Dim Sum:<\/b><span style=\"font-weight: 400;\"> Don&#8217;t miss the signature &#8220;Pad Thai Spring Rolls,&#8221; and also try the pork\/chicken\/shrimp dumplings, ha gao, lava buns (taro\/salted egg), and minced pork and char siu buns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Noodle Dishes on the Menu: <\/b><span style=\"font-weight: 400;\">\u00a0The highlight is &#8220;Spicy Pad Thai,&#8221; a premium dish served in Thai Airways&#8217; Business and First Class, as well as Rad Na (Thai noodles in gravy), Mee Pad Pak Phanang (stir-fried noodles from Pak Phanang), Fettuccine Tom Yum Goong (spicy shrimp fettuccine), and spicy glass noodle salad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thai-style rice and side dishes<\/b><span style=\"font-weight: 400;\"> include options like basil fried rice, chili and salt fried rice, authentic sea bass rice porridge, and side dishes such as cashew chicken and chicken massaman curry.<\/span><\/li>\n<li><b>Innovative desserts: <\/b><span style=\"font-weight: 400;\">\u00a0Easy-to-eat fusion Thai desserts such as fried spring rolls with custard filling and sticky rice spring rolls with black beans.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For those who prefer easy-to-prepare meals, <strong>Thipsamai<\/strong> offers Ambient options like &#8220;Cup Noodles&#8221; which are ready to eat by simply adding water and microwaving, or &#8220;Ready to Cook&#8221; sets that come with noodles and sauce already provided; just add your favorite meat. Super convenient!<\/span><\/p>\n<h3><b>Goki isn&#8217;t just about frying batter; they&#8217;re preparing to launch their first-ever &#8220;seasoning powder&#8221; in the Thai market.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Forget the traditional image of crispy fried batter mix, because <strong>&#8220;Goki&#8221;<\/strong> has revamped its product range to suit urban lifestyles with the launch of new ready-to-use seasoning powders. These special powders now include freeze-dried meat and vegetables pre-packaged in the sachet, such as the basil seasoning powder which includes dried basil leaves. Designed for ease of use, simply tear open the sachet and use it to make soup or microwave it instantly. Delicious and easy, requiring no advanced cooking skills \u2013 perfect for condo dwellers or those with limited time.<\/span><\/p>\n<h3><b>Innovative health and well-being products that health-conscious individuals will love.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The health and wellness trend continues to be strong, and at THAIFEX 2026, innovations in healthy food have advanced even further. Some of the standout products to watch include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zero Net Carb Rice: A revolutionary\u00a0 <\/b><span style=\"font-weight: 400;\">innovation in rice made from brown algae fiber. Its key features include zero net carbohydrates, a high fiber content of 11,000 milligrams, and high protein content. It doesn&#8217;t stimulate insulin production, making it suitable for diabetics and those on weight loss diets. The rice has a texture and taste similar to traditional Thai rice (Saohai rice). When used in fried rice or porridge, it maintains its structure and can be stored outside the refrigerator for 3-4 days thanks to its retort sterilization system.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;Wai Wai Green&#8221;: <\/b><span style=\"font-weight: 400;\">\u00a0A new alternative noodle product targeting health-conscious consumers with high-fiber kale noodles that are baked instead of fried, resulting in lower calories and fat. The noodles are made from real kale powder and are free of MSG, preservatives, and artificial colors. Additionally, they offer gluten-free rice flour ramen noodles in soy sauce and calamansi flavors, which won awards at last year&#8217;s THAIFEX, as well as noodle products with eight times the regular fiber, expected to launch later this year.<\/span><\/li>\n<\/ul>\n<h3><b>Discover 10 cutting-edge food innovations from around the world at Hall 4.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to see the future of the food industry, I recommend heading to Hall 4, which is a hub for brand-new, innovative products. This year, the results of the THAIFEX \u2013 Anuga Taste Innovation Show, featuring 10 cutting-edge global innovations, were announced, and some of the most interesting examples are&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mister Cone: Edible wafer cups, an eco-friendly innovation to replace plastic waste.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPF Basil Flavored Chicken Breast Sausage: A cutting-edge sausage inspired by the food safety standards used in space missions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imoeuf: Thailand&#8217;s first egg white protein ice cream, infused with Thai herbs. Easy to eat and beneficial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sukishi Thai Mango Kimchi: A cross-cultural fusion between Korean kimchi fermentation techniques and Thai mangoes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rice vinegar (Rossukon): The first in Thailand to use a unique accelerated fermentation technology.<\/span><\/li>\n<\/ul>\n<h3><b>Spanning 12 halls and 9 zones, it covers all types of food and beverage.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the interesting ready-to-cook trends and healthy food innovations, the event is divided into 9 zones that clearly cover all sectors of the food and beverage industry, meaning you could easily spend the whole day exploring. The zones include the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fine Food: A hub for ready-to-eat meals, exquisite cuisine, and premium products from around the world.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drinks: A zone featuring innovative beverages, both alcoholic and non-alcoholic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sweets &amp; Confectionery: A zone for sweets, snacks, and chocolate products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meat: Fresh and processed meat products, and innovative protein products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frozen Food: A zone featuring frozen food, food preservation technology, and ready-to-eat meals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seafood: Fresh and processed seafood from leading sources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rice: Thai rice and international rice varieties, including innovative rice products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fruits &amp; Vegetables: Fresh and processed fruits and vegetables, organic and natural products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food Technology: An exhibition zone showcasing future food production, processing, and packaging technologies.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In addition to Thai manufacturers and entrepreneurs, this event also features numerous international businesses showcasing their products. It&#8217;s a paradise for food lovers to discover new food products before anyone else, as some of these products are exclusively for the export market or are planned for future sales, making them unavailable in regular stores outside the event. <\/span><\/p>\n<p>Read more at: <a href=\"https:\/\/www.thairath.co.th\/lifestyle\/life\/2935746\">https:\/\/www.thairath.co.th\/lifestyle\/life\/2935746<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THAIFEX 2026 : Tired of delivery but want to eat something delicious? This review of THAIFEX 2026 highlights life-saving items for the modern generation, including legendary ready-made sauces and frozen foods that are easy to cook at home, along with directions on how to get there via the Pink Line. If you&#8217;re tired of ordering [&#8230;]\n","protected":false},"author":1,"featured_media":2819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Review of THAIFEX 2026: Exploring Food Trends to Help and Support Urban People - patcharaproduct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patcharaproduct.co.th\/en\/review-of-thaifex-2026-exploring-food-trends-to-help-and-support-urban-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review of THAIFEX 2026: Exploring Food Trends to Help and Support Urban People - patcharaproduct\" \/>\n<meta property=\"og:description\" content=\"THAIFEX 2026 : Tired of delivery but want to eat something delicious? This review of THAIFEX 2026 highlights life-saving items for the modern generation, including legendary ready-made sauces and frozen foods that are easy to cook at home, along with directions on how to get there via the Pink Line. 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This review of THAIFEX 2026 highlights life-saving items for the modern generation, including legendary ready-made sauces and frozen foods that are easy to cook at home, along with directions on how to get there via the Pink Line. 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