{"id":2876,"date":"2026-07-16T03:11:49","date_gmt":"2026-07-16T03:11:49","guid":{"rendered":"https:\/\/www.patcharaproduct.co.th\/?p=2876"},"modified":"2026-07-16T03:15:25","modified_gmt":"2026-07-16T03:15:25","slug":"discover-5-seafood-trends-the-new-wave-of-growth-in-thailand","status":"publish","type":"post","link":"https:\/\/www.patcharaproduct.co.th\/en\/discover-5-seafood-trends-the-new-wave-of-growth-in-thailand\/","title":{"rendered":"Discover 5 Seafood Trends: The New Wave of Growth in Thailand."},"content":{"rendered":"

\u00a0 \u00a0 \u00a0Every year before THAIFEX – Anuga Asia, the Norwegian Seafood Council (<\/strong><\/span>NSC<\/strong>)<\/strong> organizes the Norwegian Seafood Seminar<\/strong>. This event provides an opportunity for seafood industry partners <\/span>from <\/span>across the<\/span> region to meet <\/span>Norwegian<\/span> exporters, update on trends, exchange perspectives and new ideas, and build relationships amidst a delicious seafood feast. A key takeaway from this year’s seminar was that, despite decreased economic confidence and geopolitical uncertainty, <\/span>seafood<\/span> remained a consistently popular topic both at and outside the seminar, and Thai consumers continue to be willing to spend on food they perceive as healthy, high-quality, and value-for-money.<\/span> This article invites everyone to explore 5 key trends that will drive a new wave of growth in the Thai seafood market, as presented at the Norwegian Seafood Seminar.<\/span>\u00a0<\/b><\/p>\n

    \n
  1. The volume of salmon imported from Norway to Thailand increased by 41% compared to the previous year.<\/span><\/li>\n<\/ol>\n

    \u00a0 \u00a0 \u00a0Although 71% of Thais perceive the economic situation as poor and are becoming more cautious with their spending, most still choose to buy products that benefit themselves and their families. Foods that meet health and preventative care needs, are of reliable quality, and offer nutritional value and value for money are becoming increasingly influential factors in consumer decision-making. Ms. \u00d6zhild N\u00e4cken, Regional Director<\/strong> for Southeast Asia at the<\/strong> Norwegian Seafood Council (NSC),<\/strong> said that Thai consumers are still willing to pay more for healthy, high-quality seafood, both for health care and to enhance their daily lives. This aligns with the strengths of Norwegian seafood, especially salmon, which has captured the hearts of consumers and moved from being a menu item for special occasions to becoming a part of everyday meals.<\/span><\/p>\n

      \n
    1. Thai consumers are increasingly purchasing goods through social media platforms.<\/span><\/li>\n<\/ol>\n

      \u00a0 \u00a0 \u00a0Today’s consumers can seamlessly search, learn about, and purchase seafood through digital channels. Ms. Yupin Minzing, Managing Director of Ipsos Limited,<\/strong> revealed that consumer behavior is shifting from omnichannel shopping to ‘convergent commerce,’ which seamlessly integrates online and offline channels. Social media has become the primary source of information for over 86% of consumers, and over 91% use these social platforms for direct purchasing decisions. Video content continues to play a significant role, with 43% of consumers indicating a preference for watching videos over reading. Visually appealing and modernly presented food has a greater chance of attracting attention, especially during late-night cravings while scrolling through Instagram reels. Salmon, undeniably, is a standout ingredient, renowned for its vibrant color, texture, and attractive fat marbling, which greatly enhances its appetizing appearance.<\/span><\/p>\n

        \n
      1. Salmon has become an integral part of Thai meals.<\/span><\/li>\n<\/ol>\n

        \u00a0 \u00a0 \u00a0High-quality seafood like salmon is a great source of protein. Norwegian salmon contributes to heart health, strengthens bones, and supports brain function. It’s rich in protein, omega-3 fatty acids, vitamins A, D, and B12, as well as antioxidants. This aligns with the health-conscious trend among Thai consumers, who are increasingly mindful of their food choices and the source of their food. Most Thais prioritize family meals and are willing to spend on food that benefits both themselves and their families. Eating is an important part of Thai culture. However, consumers still prefer bold flavors, which salmon perfectly caters to, as it can be used in a variety of dishes, including popular Thai dishes like larb, yam, and nam tok.<\/span><\/p>\n

          \n
        1. Developing and expanding the nationwide cold chain system is driving the fresh salmon market in Thailand.<\/span><\/li>\n<\/ol>\n

          \u00a0 \u00a0 \u00a0The development of faster delivery speeds and the reliability of cold chain systems are transforming consumer behavior in purchasing fresh seafood. Seafood can now be delivered in an average of around 20 minutes, with food delivery platforms expanding their fresh seafood options, including sushi and hand roll sushi, which are gaining popularity among Thai consumers. The increasing familiarity and confidence in ordering fresh food online reflects trust in the quality and freshness of the products, while ongoing investment in temperature-controlled transport systems, tracking and monitoring technologies, and expansion of cold chain networks is providing consumers in various regions of Thailand with greater access to premium quality seafood.<\/span><\/p>\n

            \n
          1. LINE MAN Wongnai reveals that online orders for seafood have surged by 270%.<\/span><\/li>\n<\/ol>\n

            \u00a0 \u00a0 \u00a0Online and quick-commerce sales of seafood are growing rapidly, with seafood sales on LINE MAN Mart increasing by over 270% year-on-year, reflecting Thailand’s evolving digital seafood consumer base. Dr. Weerapong Go, Managing Director of On-Demand Services at LINE MAN Wongnai<\/strong>, revealed that LINE MAN, a leading on-demand platform in Thailand, handles over 2 million food delivery orders daily and boasts over 10 million monthly active users. The “Mart” business, covering consumer goods, has experienced exponential growth, with sales increasing more than tenfold and orders more than sixfold between 2022 and 2025. Consumer behavior shows that shrimp is the most popular seafood item on the platform, accounting for 65% of sales, followed by salmon and squid (60% each). Furthermore, seafood orders are often accompanied by other items such as dried goods, beverages, dairy products, and snacks, highlighting future collaborative marketing opportunities. <\/span>The growing demand from Thai consumers for premium, healthy seafood, coupled with nationwide accessibility, seamless digital shopping experiences, and continuous improvements in the cold chain system, are key drivers reinforcing the future growth potential of the Thai seafood market.<\/span><\/p>\n

             <\/p>\n

            Read more at: https:\/\/www.ryt9.com\/s\/prg\/12825668<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

            \u00a0 \u00a0 \u00a0Every year before THAIFEX – Anuga Asia, the Norwegian Seafood Council (NSC) organizes the Norwegian Seafood Seminar. This event provides an opportunity for seafood industry partners from across the region to meet Norwegian exporters, update on trends, exchange perspectives and new ideas, and build relationships amidst a delicious seafood feast. A key takeaway […]\n","protected":false},"author":1,"featured_media":2874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nDiscover 5 Seafood Trends: The New Wave of Growth in Thailand. - patcharaproduct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patcharaproduct.co.th\/en\/discover-5-seafood-trends-the-new-wave-of-growth-in-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover 5 Seafood Trends: The New Wave of Growth in Thailand. - patcharaproduct\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0Every year before THAIFEX – Anuga Asia, the Norwegian Seafood Council (NSC) organizes the Norwegian Seafood Seminar. 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