{"id":2887,"date":"2026-07-24T07:27:13","date_gmt":"2026-07-24T07:27:13","guid":{"rendered":"https:\/\/www.patcharaproduct.co.th\/?p=2887"},"modified":"2026-07-24T07:28:21","modified_gmt":"2026-07-24T07:28:21","slug":"halal-promotes-muslim-friendly-industry-as-a-new-engine-to-attract-1-36-trillion-baht","status":"publish","type":"post","link":"https:\/\/www.patcharaproduct.co.th\/en\/halal-promotes-muslim-friendly-industry-as-a-new-engine-to-attract-1-36-trillion-baht\/","title":{"rendered":"‘Halal’ Promotes Muslim-Friendly Industry as a New Engine to Attract 1.36 Trillion Baht."},"content":{"rendered":"

Private sector supports halal businesses as a new engine for driving Thailand’s economy and tourism. They point to high potential, with a global value of $1.36 trillion. They regret that COVID-19 prevented Thailand from falling out of the top 3 halal markets and recommend collaboration with the Islamic Chamber of Commerce to capture the global Muslim food market. They also suggest developing GMHI standards to certify hotels, hospitals, spas, etc. Jiraphan Grilled Chicken suggests a “Muslim Friendly” strategy to attract Middle Eastern tourists to compensate for the decline in Chinese tourists.<\/span><\/strong><\/p>\n

\u00a0 \u00a0 \u00a0Mr. Marut Mekhloy, President of the Thai Muslim Business Association<\/strong>, told “Prachachat Business” that the halal business in Thailand has high potential and can be a key engine of the Thai economy. This includes both domestic consumption, given the 7-8 million Muslim population, and attracting tourists from Muslim countries such as ASEAN, with over 300 million Muslims, and the Middle East. These tourists have high purchasing power, spending 3,000-5,000 baht per day, travel in large family groups, and spend 2-3 weeks per trip in Thailand to participate in diverse activities such as shopping, nature, and cultural tourism.<\/span><\/p>\n

Thailand advised to reclaim Top 3 ranking.<\/b><\/h2>\n

\u00a0\u00a0\u00a0\u00a0\u00a0However, since the post-COVID-19 pandemic, Thailand has lost its position among the top three most popular Muslim-friendly tourist destinations, falling to 6th or 7th place. This is believed to be because Thailand is not perceived as a Muslim-friendly destination, as its halal potential has not been fully utilized. For example, Thailand has over 200,000 halal products, while Malaysia, the number one exporter of halal food in ASEAN, only has 40,000-50,000 SKUs. <\/span>“Although Thailand has many halal restaurants, no one has compiled a database of them. Many hotels are unable to advise Muslim tourists on where to find halal food. This poses an obstacle for Muslim tourists. If this problem can be solved, there is a chance to attract this tourist group to compensate for the decline in Chinese tourists.”<\/span><\/p>\n

There’s still potential for Halal certification with a budget of 1.3 million liters.<\/b><\/h2>\n

\u00a0\u00a0\u00a0\u00a0\u00a0According to information provided by Mr. Supakit Boonsiri, Director of the Office of Industrial Economics (OIE)<\/strong>, at the Special Talk THAILAND’s NEW PROSPECT: The Global Halal Economy event, the global halal market in 2023 was valued at US$1.36 trillion. This was divided into halal products worth US$546 billion, with the main products being: 1. Halal food (43%, valued at over US$200 billion), 2. Chemicals (26%), and 3. Medicine (11%). Halal services were valued at US$815 billion, further divided into: 1. Tourism, 2. Transportation, and 3. Other services. Transportation and other services accounted for roughly equal proportions, at about 20-22% of the total services value. <\/span>Mr. Supakit emphasized that while the global halal market has enormous value, Thailand’s current halal exports only account for 1.6% of the market share, indicating significant potential for future growth.<\/span>\u00a0<\/span><\/p>\n

Joining forces with the Islamic Chamber of Commerce.<\/b><\/h2>\n

\u00a0\u00a0\u00a0\u00a0\u00a0Mr. Marut further stated that, for this reason, the association is expanding its position as\u00a0 Thailand’s representative in the Islamic Chamber of Commerce and Development (ICCD)<\/strong>, a business network organization connecting 57 member countries of the Organization of Islamic Cooperation (OIC). The ICCD aims to elevate the halal economy, trade standards, and investment, promote Thailand’s halal potential in tourism, and foster cooperation between the ICCD and the Thai government and private sector. <\/span>In particular, building upon the concept of being the world’s kitchen, Thailand aims to become a major food producer for OIC countries, leveraging its potential to produce high-quality halal food. From January to October 2025, Thailand exported halal food products to OIC member countries worth US$4,872 million. With the global halal food market valued at approximately US$1.4 trillion, there is still significant room for growth. Thai halal food exports include rice, sugar, canned seafood, vegetable and animal fats and oils, cassava products, fresh and frozen chicken, fresh and processed fruits, wheat, non-alcoholic beverages, and various ready-to-eat food products.<\/span><\/p>\n

Pushing the GMHI hotel standards<\/b><\/h2>\n

\u00a0\u00a0\u00a0\u00a0\u00a0Meanwhile, progress will be made on the Global Muslim Hospitality Index (GMHI)<\/strong>, a halal service standard for certifying and ranking businesses in the service industry such as hotels, restaurants, hospitals, and spas. This standard will incorporate Muslim-friendly criteria, such as hotels being able to provide information on nearby halal restaurants, displaying the Qibla (prayer direction) in rooms, having bidets in bathrooms, and separating male and female spa areas. Currently, this standard is supported by the National Innovation Agency (NIA), and initial discussions have been held with the Tourism Authority of Thailand (TAT).<\/span><\/p>\n

Adopting a Muslim-friendly strategy.<\/b><\/h2>\n

\u00a0\u00a0\u00a0\u00a0\u00a0Dr. Banyat Tipmad, Chairman of the Board of Directors of Jeeraphan Corporation Co., Ltd.<\/strong>, the company managing the Jeeraphan grilled chicken brand, revealed that Thailand has immense potential in the food sector, already known as the “kitchen of the world.” Therefore, it should build upon this to become the “halal kitchen of the world,” which will enhance its image and increase acceptance in the global halal market. The key challenge is that while Thailand has a wider variety of halal products than other countries, it is not as well-known on the global stage as its competitors, due to the full support from their governments in terms of promotion and image building. <\/span>One solution is to focus on being “Muslim Friendly,” which differs from full Halal. Halal requires 100% adherence to Islamic principles, while “Muslim Friendly” means making the business “friendly to Muslim consumers.” This is more easily adaptable for general entrepreneurs. <\/span>Examples of the Muslim-friendly concept include providing facilities that cater to the Muslim lifestyle, such as training staff to understand basic Muslim terminology and behaviors. These small details help create a sense of familiarity and comfort for Muslim tourists using services in Thailand.<\/span><\/p>\n

Attracting tourists from the Middle East and India.<\/b><\/h2>\n

\u00a0 \u00a0 \u00a0Ms. Patranong Na Chiangmai, Deputy Governor for Asia and South Pacific Markets at the Tourism Authority of Thailand (TAT)<\/strong>, stated that Muslim tourists are a significant market with outstanding growth potential, especially from countries in the Middle East, which have high spending potential per person per trip, and India, a large market similar to China. TAT’s survey found that tourists from the Middle East spend the most, averaging 90,000 baht per person per trip, particularly those from the United Arab Emirates (UAE), Saudi Arabia, Oman, and Kuwait. Saudi Arabia ranks first with an average spending of approximately 100,000 baht per person per trip.<\/span><\/p>\n

\u201cIn 2025, the Tourism Authority of Thailand (TAT)<\/strong> increased its focus on marketing in the Middle East to expand its base of high-end tourists, following a slowdown in some Asian markets,\u201d Ms. Patranong said, adding that the Indian market is large, with a population of 1.5-1.6 billion people. In 2025, Thailand received 2.48 million Indian tourists, ranking third highest after China and Malaysia, an increase from 2.12 million in 2024.<\/span>”\u00a0 \u00a0 \u00a0India is a market with significant potential to stimulate first-time travelers, targeting high-quality tourist segments such as Families, Incentive travelers, Wedding & Celebrations travelers, Lady Travelers, Active Seniors, Millennials, and Luxury Leisure travelers.”<\/span><\/p>\n

 <\/p>\n

Read more at: https:\/\/www.prachachat.net\/business\/news-1956461<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Private sector supports halal businesses as a new engine for driving Thailand’s economy and tourism. They point to high potential, with a global value of $1.36 trillion. They regret that COVID-19 prevented Thailand from falling out of the top 3 halal markets and recommend collaboration with the Islamic Chamber of Commerce to capture the global […]\n","protected":false},"author":1,"featured_media":2884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n'Halal' Promotes Muslim-Friendly Industry as a New Engine to Attract 1.36 Trillion Baht. - patcharaproduct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patcharaproduct.co.th\/en\/halal-promotes-muslim-friendly-industry-as-a-new-engine-to-attract-1-36-trillion-baht\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Halal' Promotes Muslim-Friendly Industry as a New Engine to Attract 1.36 Trillion Baht. - patcharaproduct\" \/>\n<meta property=\"og:description\" content=\"Private sector supports halal businesses as a new engine for driving Thailand’s economy and tourism. 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